"Before or after you have all your quantitative & qualitative data, you still need to identify the unconscious emotions and other psychic content that is driving consumer choice; in order to position yourself to anticipate what’s coming in the market… I deliver this insight."

If you are familiar with traditional market research focus groups, you know how costly, time consuming, and sometimes unreliable they can be. Even high volume data, nowadays easily accessible via the internet (surveys, etc.) does not fully explore the depth of consumers' emotions and psychological perceptions. Because of the nature of unconscious drives and the powerful defense mechanisms in all humans, consciously gleaned information is loaded with inconsistencies and untruths.

Noted psychoanalyst Carl Jung wrote extensively about how the sub and unconscious dimensions of our lives are reachable through symbol and metaphor. When you work with PSYCHimagery Focus Group Moderation your targeted population will move beyond the everyday wakeful state, into the subconscious and beyond into the unconscious where powerful, universal insights are available to be expressed through a variety of image producing techniques. These images, some easily recognizable, most coded through symbolic representation, are embedded with patterns of color, form and content that expresses essential feelings, thoughts and perceptions about the product / targ et you seek to understand. In addition it "pulls back the covers" and specifically reveals the group's position in relation to the product...teaching you HOW to talk to your desired audience.

PsychImagery™ Focus Group Moderation transcends the conscious level of the mind, revealing the deeper, unfiltered sub- and unconscious perceptions of focus group participants. PSYCHimagery™ Focus Groups take you on a multi-sensory journey into the psyches of your audience. Not just on an individual level, but through small group demographics and all the way to the deepest archetypal patterns that cross cultural boundaries and are universal. Ed's uncanny ability to "see beyond" the face value of what people "choose to express" allows market researchers to actively participate in a focus group experience...unlike anything they have seen before!

This is what you need to understand to assist you in planning for strategies and positioning in the market. In addition, the "artistic images" produced provides you with a concrete “road map of the psyche” for your creative use. The images are embedded with patterns of color, form and content that express essential feelings, thoughts and perceptions about the product/target you seek to understand.

Imagine the tremendous advantage you will have for your research, strategic and creative planning armed with information that delivers answers to questions such as:

• What are the primary emotions that tie your target audience together, and which ones will they respond to?
• What shapes are most important to use in your campaign?
• What are the product specific colors and tones that your target audience will respond to through unconscious recognition, even though they are not aware of them?
• What perceptions and feelings unite the respondents together, that they can’t tell you about, but exist deep in the unconscious and will produce a resonant response when they are expressed and shown to them?

These are but a few of the remarkable insights you will receive by the end of our work together. With or without other forms of research data, ultimately you need to understand the unconscious feelings that drive consumer choice. PSYCHimagery™ exposes, decodes and delivers this essential insight.

The process is fast, cost effective and has been proven successful in 90% of new business awards and retention of existing accounts.

We Specialize in Healthcare / Wellness / Pharmaceuticals / Psychopharmacology…. But PsychImagery™ is Applicable to any product. Feel free to inquire about a customized program for your specific need. Conveniently headquartered in New York with easy access to travel anywhere.

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